Copywriting White Papers – An All Levels Strategy

Copywriting White Papers – An All Levels Strategy

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Course Description

IMAGINE, REGULARLY GETTING MORE THAN $3,000 FOR WRITING JUST 10 PAGES That's how much inexperienced White Paper copywriters earn (source: Stelzner survey 2007). Experienced White Paper writers charge an average of $5,000 - $6,000. Every year. As for experienced freelance copywriters, I write a paper for the financial services sector every year – 8 pages long, $9,000. You'll become an 'expert' writer At the end of this short course, whether you're a copywriter, business owner, entrepreneur or marketing professional, you will be fully trained up to write your OWN White Papers. With confidence. Just like me, you'll learn to be an expert writer, without being an expert in anything, Your client is the expert – you're paid simply to capture it on the page. Learn from the best What do I know about White Papers? Well, try doing a Google search for 'White Paper copywriter' and you'll see that I'm position number one, worldwide, out of 2.7 million websites. I've written them

for companies like Oracle, PricewaterhouseCoopers, The Bain Company, IBM, Travelex and Lloyds. Why is this course unique? First of all, I share my own, personal STRUCTURE for a White Paper. I even give you a 'fill-the-blanks' template. I let you watch over my shoulder as I write a White Paper from scratch – and, if you want to, you can write it yourself – your very first! And I don't stop at showing you how to research them and write them. I show you how to promote them – successfully. A shoulder to lean on Just like my other courses, I'm always available to answer your queries, or to explain things further, usually within 24 hours; I love to help. And, just like my other courses, this one will grow over time as students raise queries. It's a LIVING course that's yours for life. Who'll benefit? Existing copywriters who are struggling to make ends meet, writing 'content' for five bucks a page. Aspiring copywriters, and anyone who's completed my course How to Become a Successful Freelance Copywriter, Working from Home. This course will really boost your business-writing skills. Entrepreneurs, start-ups and business owners will gain too. Learning how to write papers for their own organization – boosting sales leads and becoming a thought leader in their industry. And remember, this is a Udemy course, so you have the security of a no-quibble, 100% money-back guarantee. You've nothing to lose, so join me right now in what I can promise will be a fascinating journey. Who is the target audience? Copywriters and content writers wanting to boost their income and move their careers up several notches In-house marketers who want to extend their writing skills Everyone who has completed my course: Become a Freelance Copywriter, earn money from home Business owners wanting to leverage the power of White Papers to gain new customers and to become thought leaders in their sector

What you will learn

Complete every step to launch your successful career as a White Paper copywriter. Know exactly how to go about structuring and writing your White Papers Realize the secret of being an expert writer, without being an expert in anything Know how much to charge your clients Write White Papers quickly and with confidence To round off the course, you will either watch over my shoulder, or join me, writing a White Paper completely from scratch

Curriculum

Section 1: Free taster

Section 2: Welcome

Section 3: Introduction

Section 4: For freelance copywriters

Section 5: How to structure your White Paper

Section 6: How to be an expert, without being an expert

Section 7: Execution

Section 8: PROJECT

Section 9: It’s a wrap