Complete SEO Training With Top SEO Expert Peter Kent!
What you will learn
An understanding of how to rank a Web site high up in the major search engines using SEO The knowledge you need to do the SEO work yourself or supervise an SEO optimization team or outside SEO firm.
Section 1: Getting Started
Section 2: Picking Powerful Keywords
Section 3: Preparing Your Site
Section 4: Your First Small Steps
Section 5: Understanding the Role of Content
Section 6: Basic Page Optimization - "Hidden" Code
Section 7: Basic Page Optimization - "Visible" Code
Section 8: Basic Page Optimization – A Few More Good Things
Section 9: Using Structured Data Markup
Section 10: “Submitting” to Search Engines
Section 11: Submitting to Directories
Section 12: Working with Webmaster Accounts
Section 13: Using Local-Search SEO
Section 14: You Must Have Links
Section 15: Linking—the Geek Stuff
Section 16: Designing the Perfect Link
Section 17: The First Places to Get Links
Section 18: When You Still Need Links
Section 19: Conclusion
Section 20: Bonus Materials
LEARN & IMPLEMENT SEO THAT PRODUCES RESULTS! GET YOUR WEBSITE TO THE TOP OF THE MAJOR SEARCH ENGINES! When your potential customers and site visitors search at Google, Bing, and Yahoo! ... does your Web site appear in the results? At or near the top? If not, this course can help! At the end of this course you'll have a firm understanding of how SEO (Search Engine Optimization) works and how you can use it to boost traffic to your site. SEO That Works! Search Engine Optimization seems to be a dark art … full of confusion, misconceptions, misleading information, and outright scams. But at heart, SEO is pretty simple, and this course explains it all: Picking the Best Keywords for SEO Preparing Your Site, Including Avoiding Things that Hurt Your Site SEO Understanding the Role of Content in SEO Optimizing Your Pages – Meta Tags, Formatting Body Text & Images, etc. Boosting SEO with Structured Data Markup “Submitting" Your Site to Search Engines and Directories Local-Search SEO Understanding the Importance of Links in SEO and How they Work for You Finding Places to Get Great Links to Your Site Is This Course for You? Perhaps you own a small business, and your success depends on your Web site. Maybe you're a Web developer, and you want to do a better job for your clients--and your clients do want SEO!--or you are responsible for your employer's Web site and are feeling pressure to get it ranked in the search engines. Or maybe you have hired an SEO (Search Engine Optimization) company and are not sure that they are doing a good job…or are about to hire an optimization company and have heard the SEO horror stories from friends and colleagues. Whatever your situation, this course, will take you through the process step-by-step, with commonsense advice and simple examples. Search Engine Optimization is not brain surgery, there are basic rules that, if you follow, will bring success. Content and Overview This course of over seven-and-a-half hours, 157 easy-to-digest lectures, and 40 documents with links to useful resources explains the basics of a powerful SEO campaign. You'll begin by understanding the importance of keywords to SEO, how to find out what people are actually searching for online and how often, and how to pick the right SEO keywords. You'll also hear about the things you can do to your site to prepare, to ensure the site has the best chance to rank well. I'll explain the role of content – text – in your Web pages, and how to optimize the various important tags in your page. You'll also hear about structured data markup, a way to tell the search engines what the content in your pages actually represents – products, software, reviews, people, music, articles, and more. You'll learn the best ways to “submit" your site to the search engines, how to work with search directories, and about the Webmaster accounts, in particular Google Search Console. You'll also hear about what is often the hardest part about search engine optimization, linking … getting links from other sites pointing back to yours. I'll explain in detail why this is so important, how links should be structured, and how to get them. By the end of this course you'll have a solid foundation in SEO and be able to optimize your site, or to supervise developers and SEO firms to ensure the job is done right. SEO really is not brain surgery ... or rocket science. There's so much information about SEO on the Web, you can get overwhelmed by the information overload. But SEO is actually relatively simple. Don't be blinded by the science. Kent leads you through easy to understand SEO strategies that really work!