Entrepreneurship: Finding and Testing Your Business Idea

Entrepreneurship: Finding and Testing Your Business Idea

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Course Description

The prospect of starting your own business from scratch can feel at once exhilarating and overwhelming. Before you launch a new business, it's critical that you validate and test your ideas to determine if they represent legitimate market needs. In this course, Dave Crenshaw helps you determine first which businesses are best suited to you as an entrepreneur, and then how to brainstorm ideas and identify which idea is a real opportunity. Lastly, he helps you create and execute a plan to test for validity before you start a business.

What you will learn

Developing a new business idealist Separating ideas from opportunities Evaluating demand Assessing your resources Predicting profit Considering distribution Determining proprietary advantage Understanding the business validation Microplane


Section 1: Introduction

Section 2: 1. Matching the Idea to the Entrepreneur

Section 3: 2. Separating Ideas from Opportunities

Section 4: 3. Creating the Micro Plan

Section 5: 4. Executing the Micro Plan

Section 6: Conclusion